A Delegation of weavers from Andhra Pradesh and Telangana calling on the Prime Minister, Shri Narendra Modi, in New Delhi.In a major boost to institutionalising efforts for the Handloom sector, the Government has decided to launch a new India Handloom brand for better market positioning of quality handloom products.
Announcing 7th August as National Handloom Day every year beginning from this year, the Government has appealed all States  to encougrage participation from all sections. The first National Handloom Day will be launched by Prime Minister Narendra Modi in Chennai. The Sant Kabir Awards and National Awards for the years 2012, 2013 and 2014 will be awarded.

“Observance of National Handloom Day would generate awareness about the importance of handloom industry as a part of our rich heritage and culture, promote handloom products and lead to increase in income of weavers as well as enhance their confidence and pride. Over 43 lakh persons are engaged in handloom weaving and allied activities in India as per the last handloom census. This industry is a source of livelihood to large section of rural population particularly women, and BPL families, in addition to this being a part of the rich cultural heritage and traditions of our country”, said a release from the Ministry