The fastest growing smartphone brand OPPO has announced the launch of its new dual selfie camera F3 Plus of F3 series across five markets on 23rd March, 2017. At the heart of the F3 Series is OPPO’s first-ever dual selfie camera for the ‘Selfie Expert’ which can capture high-quality images in a 16MP main-camera and 8MP sub-camera. The leading smartphone brand made its entry into the Indian market in early 2014. OPPO Mobiles currently has commercial presence in major cities and regions of India.
OPPO will simultaneously launch F3 Plus of the F3 Series in five key markets – India, Indonesia, Myanmar, the Philippines and Vietnam. Large advertisements were also displayed on landmark buildings in Indonesia, Myanmar and Vietnam, with highlight being in Times Square, New York.
Sky Li, OPPO Global Vice President and President of OPPO India said, “At OPPO, product innovation drives everything that we do, and it is our key brand value. The F3 Series will take selfie technology onto another level as well as it sets new trends. We are confident it will be a great success and will set a standard that others will follow.”
OPPO, with a presence in over 20 markets, is the No. 2 smartphone manufacturer in emerging Southeast Asia with 13.2% market share and the fourth-largest smartphone brand globally in 2016, according to latest reports from IDC.
In India, OPPO has successfully grown its offline market share from 1.2% in December, 2015 to 10.9% according to market research firm, GfK. Much of the success was attributed to the sales of OPPO’s ‘Selfie Expert’ Series of smartphones – the F1, F1 Series and F1s.
After entering the mobile phone market in 2008, OPPO quickly expanded into overseas markets a year later. OPPO mobile phones are currently available in over 20 markets, with the brand already registered in 140 countries as of late 2015. OPPO is the official global partner of International Cricket Council (ICC) starting 2016 and has also entered a three-year partnership with Football Club Barcelona, Spain. OPPO has Bollywood heartthrobs Hrithik Roshan and Sonam Kapoor as its South Asia Region brand ambassadors and Yuvraj Singh as its First Sport Ambassador.