Worried about not getting enough clients?
Despite your best efforts business calls do not convert to clients?
Is your marketing budget running out without giving ROI?
DO NOT worry. Here goes ONE simple yet most significant step that help bring business.
If you aren’t getting enough clients, you might be casting your marketing net too wide. Narrowing your focus removes the pressure of having to “be everywhere.” It lets you hone in on exactly where your ideal clients are and build a reputation as an expert in your niche. This makes all of your other marketing efforts more effective.
HOW TO SELECT YOUR AREA OF OPERATION
Start by asking yourself these questions:
1. What do I do well that separates me from my competitors?
2. Which areas of my industry feel undeserved?
The best choices for narrowing your focus allow you to play to your strengths and serve an overlooked group of clients.
Being selective lets you keep a full book of clients willing to pay a premium for your specialized knowledge.
HOW TO FIND YOUR IDEAL CLIENTS USING PROFILES
After you narrow your focus, it’s easier to figure out where your ideal clients are.
You can create your own client profile in 4 simple steps:
Step 1. Create a broad description of an ideal client
Imagine a client you’d love to work with. What type of business are they in? How large is their company? How much money do they make? Write it all down.
Step 2. Identify your ideal client’s end-goal wants and needs
The next step is to think about why your ideal client would hire you. What are they trying to accomplish? Which aspects of your service would they find valuable? How can you help them reach their goals?
Step 3. Figure out where they spend time online
Now it’s time to find out where your ideal clients hang out online. What blogs do they read? Which podcasts do they listen to? Who are the industry influencers they follow?
Step 4. Focus your marketing in those channels
Once you find your ideal clients online, it’s time to reach out to them. Focus your efforts on getting the word out in those channels. This puts you in the perfect position for the right people to see your marketing messages. (Courtesy: Bidsketch)
Found this article worthy? YES. Keep watching this space for more such gems of knowledge.