A lot of initiatives have been taken to promote AYUSH. Ayurvedic and Homeopathy ventures are being set up under the policy guidelines envisaged in the National policy on Indian Systems of Medicine & Homoeopathy-2002. The Government has formulated the programmes and operational measures for promotion of AYUSH medical practices like Ayurveda, Yoga and Naturopathy through Centrally Sponsored Scheme of National AYUSH Mission (NAM) and various Central Sector Schemes. Here are five major policy initiatives of the government:
National AYUSH Mission (NAM)
National AYUSH Mission (NAM) envisages better access to AYUSH services; strengthening of AYUSH educational institutions, facilitate the enforcement of quality control of Ayurveda, Siddha and Unani & Homoeopathy (ASU &H) drugs and sustainable availability of ASU & H raw-materials in the country.
The initiatives under NAM include School Health Programme through AYUSH, Public Health outreach activity to focus on increasing awareness about AYUSH strength in managing community health problems, adoption of villages for propagating AYUSH way of life and interventions of health care through AYUSH Gram, early prevention of non-communicable diseases and promotion of health care by way of Behaviour Change Communication (BCC) integrated with the principles and practices of AYUSH systems and Yoga and Naturopathy wellness centres.
Schmes for AYUSH Information, Education and Communication
Ministry of AYUSH schemes provide for organization of Arogya Fairs both at the National and State Level, participation in Health Fairs organized by Government Departments, State Governments and other reputed Organizations, preparation and distribution of authentic publicity material on AYUSH Systems including multi-media or print media campaigns, audio visual materials for popularization of AYUSH Systems, providing financial assistance to reputed organizations, NGOs, educational research institutes for organizing seminars, conferences, symposiums, workshop, meeting, etc.
Scheme for Conservation, Development and Sustainable Management of Medicinal Plants
This central sector scheme provides support for survey, inventorization, in-situ conservation, ex-situ conservation/ herbal gardens, linkage with JFMCs, Research and Development, etc.
Centre of Excellence Scheme
The main aim of the scheme is to support creative and innovative proposals for upgrading both functions and facilities of reputed AYUSH institutions to levels of excellence. Both the Government as well as private organizations are eligible under this scheme. Maximum Rs.10.00 Crore is provided to the grantee organization for a period of three years for implementing the scheme.
Public Health Initiatives
Ministry of AYUSH is implementing one central sector Grant-in Aid Scheme for promotion of AYUSH Intervention in Public Health Initiatives. The main aim of the scheme is to promote AYUSH intervention for community health care and to encourage utilization of AYUSH practitioners in different public health programmes. Both Government as well as private organizations are eligible under this scheme. Maximum Rs.1.50 Crore are provided to the grantee organization for the period of three years for implementing the scheme.