Facebook launched Messenger Day, a new way to share photos and videos “as they happen” in the stand-alone Messenger app. Like with Snapchat Stories and Instagram Stories, Messenger Day allows users to customize their photos and videos with thousands of frames, effects, and stickers and each post disappears after 24 hours. With Messenger Day, users also have the option to share their “day” with everyone or specific Messenger friends. Messenger Day was initially tested in a handful of countries and is now available globally with the latest versions of the Messenger app on both Android and iOS.
Who can use Facebook Messenger Day
Right now, it doesn’t appear that Facebook pages have access to this feature because they can’t access the Messenger app, which is available only to individual users. This makes the feature more accessible to small businesses, contractors, and public figures that have a large number of clients or interested users as Facebook friends.
Facebook Messenger Day for Marketing
A lot will depend on you and your customers. If you have clients who’ve added you as a friend on Facebook, there are opportunities to use Messenger Day for marketing on an individual, personal level. The personal touch could be an advantage for businesses that are able to use the feature.
Because Facebook has looked for ways to monetize the Messenger app in the past, there’s a possibility the platform could roll out ads that work similar to the new Instagram story ads.